Key Signals that SmartTV is Maturing for Marketers

January 25, 2011 § 1 Comment

Last March I became obsessed with the promise of internet TV. It has elements of  multiple technologies converging and makes a current technology that is widely used more engaging. What is not to like?

However, I believe the technology has a long way to go before becoming mainstream (not just in homes, but actually being used). In the meantime, marketers need to keep their eyes on this technology. Similar to the revolutionary changes brought by the Web and Mobile, SmartTV is not too far off from having its day.

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The Adaptive Marketing Mission

January 19, 2011 § Leave a comment

Hi All! This is the first post for my new blog…The Adaptive Marketer.

For years I blogged under the Consensus Interactive umbrella. While there, I focused my posts on social media monitoring, metrics, and overall digital trends. I also had the chance to cover a couple of great events like FutureM and SXSW in 2010. I am hoping to do the same this year. I also covered connected TV, which I am still passionate about.

As 2011 gets underway, I am happy to say I am part of the Accenture Interactive family. Here we focus on leveraging a core set of marketing technologies and skills to help marketers succeed in the digital world. We position ourselves as a high performance organization and track our success by helping CMOs and their departments outperform their peers.

In this blog I am going to continue covering digital trends, social media, connected TV, and the like. The underlying theme  in almost posts will be digital marketing and how today’s marketers must operate within a constantly changing environment. That is where the title comes from – The Adaptive Marketer.

I am writing this blog on my own behalf and the thoughts, opinions, and ideas in here are my own and not those of Accenture or Accenture Interactive.

Where Am I?

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