Will iCloud Have 5 Million Users by January 1, 2013

June 30, 2011 § 1 Comment

June 30, 2011.  Last night I got into a debate with a good friend about whether or not iCloud could reach 5 million users by 2013, essentially a year after its release this fall.

I took the side that 5 million, while it does not sound like a lot of people, is from a music/technology perspective. I think the uphill battle for Apple is that both Google and Amazon’s service do not seem to be taking off, that people are not ready for another conversion effort (it really was not that long ago that we all turned our CDs to digital), and for many of us…having music locally stored is working fine.

On the other hand, my friend believes that this service is going to be incredibly convenient, the conversion will be simple since it just requires a scan and match (which in many cases may result in getting higher quality music), its inexpensive at $25 per year, and with Wi-Fi everywhere users will always have access to their music without being tied to any one device.

I like all of these ideas in principle. However, there are some issues worth mentioning.

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Opinion: MySpace will Survive

June 30, 2011 § 2 Comments

June 30, 2011  MySpace has been through lots of ups and downs and it is hard to say exactly how to classify its sale to Specific Media for 35 million. Despite its troubles, I think MySpace has a bright future. Here are the primary reasons and what Specific Media should focus on.

  • MySpace is a Great Music Destination: If you like music and connecting with artists, it is a great site. Artists take care of their pages and provide insight into their lives through MySpace blogs, comments, videos, etc. While MySpace did not start out as a destination for artists it has become one of the better ones due to this. « Read the rest of this entry »

How Should Advertisers Deal with Multiple Personality Disorder?

June 14, 2011 § Leave a comment

6.14.11 While doing some research for work around personalization I stumbled across an interesting phenomenon with a colleague of mine. In short, depending on which browser I use, I may look like a totally different person to the site I am visiting. For example, as advertising networks are collecting information on me and building a profile based on my interests, location, and demographics I might be throwing them for a loop by using more than one browser AND using them differently.  « Read the rest of this entry »

Will HTML5 Kill Apple’s App Store?

June 13, 2011 § Leave a comment

6.13.11  Imagine if HTML5 killed the app store? The question is inspired by a simple example of the Financial Times deciding to use HTML5 to publish a mobile site instead of publishing an app through Apple. The publisher, which was recently discussed in Econsultancy, brings up a couple of key points. First, the Financial Times was able to create an experience that is relatively on par with what could be delivered through an app and secondly, the Financial Times is able to avoid the 30% cut that Apple takes.  « Read the rest of this entry »

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