October 4, 2011 § Leave a comment
October 4, 2011. Earlier today I got a copy of the eMarketing Textbook from Quirk, an interactive agency based in Cape Town, South Africa. The text book is an extensive overview of digital marketing practices and currently on its fourth edition. I got wind of it from a source I trust in the industry so I plan to work my way through it over the next couple of weeks.
As I began reading though the introduction by Rob Stokes – CEO of Quirk, I became stuck on the operating model he introduced for the agency about a year ago. Essentially, the agency began organizing around four core functional areas with discrete, but interrelated responsibilities:
- Think: research, plan and develop strategy
- Create: build digital assets – web, email, mobile, social properties
- Engage: driving traffic to assets
- Optimize: make assets work better « Read the rest of this entry »