November 9, 2011 § Leave a comment
November 9, 2011. I recently watched an episode of Kitchen Nightmares, a show that airs on Fox and stars celebrity chef Gordon Ramsay. I imagine a warning bell is going off by now. Something along the lines of what does a chef have to do with digital strategy. I promise to hit the punchline quickly.
So…Gordon walks into a kitchen, meets the folks, tries the food, checks out the kitchen, watches the restaurant operate and then completely implodes. I have only seen a couple of episodes, but that is his general approach. The anger is derived from extreme displeasure of the restaurant on all fronts. By the way…if you watch a couple shows, you might be angry too.
However, Gordon channels this into his mission – turning the place around to create a better dining experience . What does this mean…better food, better service, better operations. « Read the rest of this entry »