About the Author

My name is Mark Newcomer. I started this blog to keep track of insights and ideas that get generated as I work in and around the interactive marketing industry. My experience is from a variety of different perspectives, including marketing for a leading payroll company (Paychex), selling HR software, business development and strategy at several interactive agencies, a member of Forrester Research’s Marketing & Strategy consulting team, a digital strategist at Accenture, and my current role ,SVP of Strategy for Digitaria – a San Diego based digital agency that is part of JWT/WPP.

I recently moved to San Diego (August 2012) and am enjoying the trade up in good weather from being in Boston, MA for the last 10+ years. And for absolute pure fun, yes, I have included a picture of me with Ric Ocasek.

Please note that the commentary on this blog is my own.

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