July 12, 2012 § Leave a comment
July 12, 2012 Over the last couple of months, I have been working on a research project looking at how social and digital channels impact wealth management, especially the advisor and investor relationship. The research project is taking the form of focus groups in LA and NYC and through a survey of 1000 investors along with 400 financial advisors.
We are looking to understand several trends:
- What is the future role of digital and social channels in the relationship between investors and advisors?
- What do financial services firms need to do differently to address digital needs across generations (and especially in preparing for Generation Y)
We started our journey by talking to over a dozen financial services firms – wealth managers, asset managers, insurance firms, and the social vendors that support them. Across all of these discussion, there is genuine excitement for the research and a hunger to know the following:
- How will social shopping behaviors spill into wealth management?
- What digital interactions (i.e. read a Facebook update, saw a Tweet, read a blog) spark someone to think about their financial health, and then act? What does that next action look like and how can firms/advisors be there to support?
- What is the profile of a social advisor?
- What is the specific role that social and digital channels can play in shaping experiences with wealth management firms (especially given a sense of distrust in the market)?
- What tools and experiences are needed across devices?
While the list is of questions that firms care about are extensive, these are a few that stick out to me. We hope to provide answers as we go through our research phases.
For anyone reading this, if there are any other questions that come to mind…fire away. As usual, all comments welcome.
May 23, 2012 § 1 Comment
May 22, 2012 Over the next couple of months I get to embark on a really cool project – conducting primary market research on how generations use digital channels differently around wealth management. I am working with one of the best market research companies – Definitive Insights – and have an opportunity to explore a really interesting topic. Accenture is sponsoring the research and behind its mission.
Here are the key drivers of our research:
- How do members of the millennial generation think about the role of digital (and social) channels when it comes to the financial decisions?
- What impact might the above have on financial advisors given the way they interact with their clients today?
We are still ruminating on the main themes, but we have a good outcome in mind. Namely, how to make the adivsor-client experience more relevant.
I believe this research is well timed and important to the future of the advice-led wealth management industry.
If anyone reading has any suggestions…fire away! If you want to participate in this research in any way, please reach out.
May 9, 2012 § Leave a comment
May 9, 2012 Large-scale social and digital initiatives are becoming a standard part of future-focused programs at today’s leading financial institutions. In talking with peers, vendor partners, and those within the financial services industry…this much is becoming clear and it will have big implications for the next 5 year. Here are several of the areas of focus for these programs:
- Social Media is slowly, but surely, transitioning from a marketing and campaign vehicle to a set of technologies and capabilities transforming sales and distribution, customer service, market research, and future product development. Today, large insurance and wealth management firms are reporting that top performers all leverage social channels as a significant portion or their lead generation success. Social customer service is becoming a standard element, but not one operated very efficiently. Market research and innovation teams are realizing success from mining social data and open innovation, but not maximizing its potential. All of this is just the tip of the iceberg and it is now time to start the hard work. « Read the rest of this entry »
February 29, 2012 § Leave a comment
February 29, 2012. With just over a week to go before making the interactive pilgrimage to Austin for SXSW I am very pleased that I have a rough schedule in place. What I learned from my last experience is the importance of a plan and to have multiple options for each time slot. Often events are too packed to get in or simply too far away to make it in time.
I am excited to attend events on the use of marketing data, customer experience, responsive design, social media, and more. I am also excited that one of the after parties has Miike Snow playing live.
For anyone that is planning on attending, here is where you can find me. I will also be posting updates here and on Twitter (@newcomer).
Sunday, March 11
November 16, 2011 § 1 Comment
November 16, 2011. For the last couple of months, I have spent a lot of time thinking about the role of social media in wealth management, especially in firms that go-to-market with an advisor-led business model.
Here is the skinny, exploration and experimentation are the words of the day and most firms fit squarely into one bucket or the other. Here is how I think of them:
- Social Exploration: This is more of less the term being used for “we are looking at it.” This also typically means that corporate marketing is playing around with social networks like Facebook and Twitter as a PR channel and a few folks are trying to figure out what might be involved with enabling advisors (and meeting resistance – budget, priorities, loose business case, etc).
- Social Experimentation: This can be characterized as limited pilots – both in terms of the amount of advisors able to use social channels, scope of use, and incorporation within the overall business. Some firms are moving past initial experimentation into broader experimentation, which means advisors outside of the pilot group, but I would still call this experimentation. Experimenters are also using some forms of social within the firm as well.
The next bucket is Social at Scale and I don’t know of any single firm that can claim this (if you do…please tell me). This next bucket pushes social media into the DNA of the firm. It allows social media touch points and techniques to be considered part of the relationship process versus a fringe activity. It becomes a standard communication media, a source of insight, inputs into CRM, a part of meaningful relationship building, and most simply – a set of activities that allow advisors to do their job. This will not happen overnight, but that is what the vision should be.
So I skipped over insight from the BDI event, but if you read my words above you get a sense of what I walked away thinking. Also, I would like to give a shout out to:
- Greg Weiss (AVP for Social Media at New York Like): Outstanding job talking about social media in life insurance. Your words were inspirational and I would bet that you achieve scale faster than most for New York Life. You can follow a heavy hitter any day.
- Frank Eliason (SVP of Social Media at Citibank): As usual, Frank tells a compelling story based on his experience. Thanks for giving everyone your candid thoughts and a reminder – social media does not fix problems, but can help…if a firm has the courage to act. Thanks also for words and not slides.
- Nathan Bricklin (SVP and Head of Social Strategy – Wells Fargo): First of all, Nathan’s entire presentation was driven from his own comments in Twitter. Each comment he made in Twitter was a result of an article or thought that led his team to some success or insight that would lead to action. In addition to providing practical advice…Nathan helped us see the world though his eyes and not his PowerPoint. I am also left with the thought that despite how we might think folks will use social media tools, we need to give them some freedom to create their own use cases.
Lastly, for a sense of the conversation around wealth management and financial services, check out #BDI1 on Twitter, the sponsor of today’s session in NYC. For event details, go here: Financial Services Social Communications.
September 22, 2011 § 1 Comment
September 22, 2011,
Over the last year or two, Diaspora has been telling the world it is coming and making a lot of big promises. They have also spent some time claiming that new features in places like Facebook and Google+ are inspired by their work (based on what people in the know might have shared).
While I love the concepts they espouse, I am curious to see if they can actually do this in such a way that is more compelling than the current options out there. Also, this sounds to me a little like MySpace – “we give you the tools and you design the experience.” This was an interesting experiment, but had a big impact on why MySpace did not succeed.
Therefore, I ask the question…what is the point of too much control for people to have over their own experience. This might just be the next experiment to answer that question.
If you are curious about Diaspora….below is the latest email to people on the beta list, which offers a fairly good explanation about what Diaspora is.
September 12, 2011 § 3 Comments
September 12, 2011. Over the last decade, like many things, the music landscape has changed dramatically. However, I think we are finally at a point of emerging stasis. There are several digital distribution ecosystems that seem stable (i.e. iTunes, Spotify, Pandora, etc), digital music adoption is incredibly high (by 2012, according to Yankee Group/Internet Retailer, more music will be sold digitally than in stores) and the supporting technologies are everywhere (i.e. any device that can play or stream music. which is just about everything these days).
In thinking about my experience over the last decade…here is what I recall, where I think we will end up, and my thoughts on the disruption I expect Spotify to cause: