Key Signals that SmartTV is Maturing for Marketers

January 25, 2011 § 1 Comment


Last March I became obsessed with the promise of internet TV. It has elements of  multiple technologies converging and makes a current technology that is widely used more engaging. What is not to like?

However, I believe the technology has a long way to go before becoming mainstream (not just in homes, but actually being used). In the meantime, marketers need to keep their eyes on this technology. Similar to the revolutionary changes brought by the Web and Mobile, SmartTV is not too far off from having its day.

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