Simple Interactive Agency Operating Model

October 4, 2011 § Leave a comment

October 4, 2011. Earlier today I got a copy of the eMarketing Textbook from Quirk, an interactive agency based in Cape Town, South Africa. The text book is an extensive overview of digital marketing practices and currently on its fourth edition. I got wind of it from a source I trust in the industry so I plan to work my way through it over the next couple of weeks.

As I began reading though the introduction by Rob Stokes – CEO of Quirk, I became stuck on the operating model he introduced for the agency about a year ago. Essentially, the agency began organizing around four core functional areas with discrete, but interrelated responsibilities:

  • Think: research, plan and develop strategy
  • Create: build digital assets – web, email, mobile, social properties
  • Engage: driving traffic to assets
  • Optimize: make assets work better « Read the rest of this entry »

Subtle but Big Changes to Google – The Homepage of the Future?

August 15, 2011 § Leave a comment

August 15, 2011  I just noticed some pretty subtle, but I think significant changes to Google today. I was searching for Kodak Gallery and got the following:

« Read the rest of this entry »

How Should Advertisers Deal with Multiple Personality Disorder?

June 14, 2011 § Leave a comment

6.14.11 While doing some research for work around personalization I stumbled across an interesting phenomenon with a colleague of mine. In short, depending on which browser I use, I may look like a totally different person to the site I am visiting. For example, as advertising networks are collecting information on me and building a profile based on my interests, location, and demographics I might be throwing them for a loop by using more than one browser AND using them differently.  « Read the rest of this entry »

What will the next innovation in Financial Services look like?

April 28, 2011 § Leave a comment

April 28, 2011  Over the last couple of days I have been thinking a lot about digital innovation for financial services. Part of my thinking is focusing on the forces that impact companies today – developing high quality customer experiences, changing customer expectations, pressures from social media, device proliferation, and a dizzying array of technology options to choose from. « Read the rest of this entry »

Why Social Media? For Customer Centricity’s Sake

March 30, 2011 § Leave a comment

March 30, 2011.  I had an epiphany today (yesterday really at this point). It is a simple one based on a comment I heard from a major organization: “I am tired of hearing about social…what is the point.”  Well, here is the point…if you are a consumer focused company than you have to care about social media. Why…85% of American does. In fact, turn the table for one minute…in an era of fairly intense competition why should consumers care about you if you are not willing to “hang out” where they are? « Read the rest of this entry »

Using Third-Party Data to Target Customers – Is it that Bad?

February 28, 2011 § Leave a comment

2.28.11  In the last several weeks I have been involved in a series of conversations regarding how firms think about using data to place more relevant messages in front of prospects and customers.

By this I mean, how comfortable are companies with using third-party data sources to influence the messages consumers see. For example, my washing machine broke the other day and I went online to find some information about potential fixes, to see if others are having the same issue, and to hopefully find a solution. Since then, I have had ads from the manufacturer following me across a couple of properties. LinkedIn being the most prevalent. « Read the rest of this entry »

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