Using Third-Party Data to Target Customers – Is it that Bad?

February 28, 2011 § Leave a comment


2.28.11  In the last several weeks I have been involved in a series of conversations regarding how firms think about using data to place more relevant messages in front of prospects and customers.

By this I mean, how comfortable are companies with using third-party data sources to influence the messages consumers see. For example, my washing machine broke the other day and I went online to find some information about potential fixes, to see if others are having the same issue, and to hopefully find a solution. Since then, I have had ads from the manufacturer following me across a couple of properties. LinkedIn being the most prevalent. « Read the rest of this entry »

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